The Beginning

Piper Laurie 1955

       

Marie McDonald

No Wire Hangers!!

Jarmila Novotna, opera singer  1950

 

Virginia Mayo ad for Deltah Pearls 1952.

 

1944 ANN SHERIDAN

Zsa Zsa Gabor

Rita Hayworth

 

Shirley Temple

Olivia de Havilland Olivia earned five Academy Award nominations and two Best Actress Oscars, for "To Each His Own" (1946) and "The Heiress" (1949). Her first Best Actress nomination came for "Hold Back the Dawn" (1941),

Nancy Davis Reagan

Lucille Ball

 

Lucille Ball -  I Love Lucy

Elizabeth Taylor

 

 

 

What do Loretta Young, Olivia de Havilland, Elizabeth Taylor, Rita Hayworth, and former the First Lady, Nancy Reagan, have in common? All are members of a select group of famous screen stars, who endorsed pearl jewelry during the '40s and '50s. Through these promotional efforts, Imperial-Deltah has become a force in pearl jewelry.

Deltah's history can be tracked back

established a firm specializing in pearl jewelry. The business grew and it was purchased by L. Heller at the turn-of-the-century. In the '50s, Heller merged with Sperry Corp. and the company was renamed Heller-Sperry. Heller-Sperry sold Deltah to Tevia, Gilbert and Elliott Sachs in the '60s. At that time, the brothers changed the company name to Pearls by Deltah. In 1971, Pearls by Deltah was purchased by its present owners, The Bazar Group.

Joseph Gladstone found Imperial in 1917. In 1941, he named the company Imperial Pearl Syndicate.  Throughout the '40s, he created brand recognition by recruiting Hollywood's finest, including Elizabeth Taylor and Rita Hayworth.

In 1969, Joseph Gladstone sold the company to Sidney Weiss, who then sold it to Waltham Watch Company in 1971. In 1977, the company was bought by its present owners, The Bazar Group.

On June 1, 1995, Imperial Pearl Syndicate and Pearls by Deltah were merged to form Imperial-Deltah, Inc.  Today, we are one of the world's leading pearl companies.