Brenda Joyce
Zsa Zsa Gabor
Lucille Ball
Elizabeth Taylor
What do Loretta Young, Olivia de Havilland, Elizabeth Taylor, Rita Hayworth, and former the First Lady, Nancy Reagan, have in common? All are members of a select group of famous screen stars, who endorsed pearl jewelry during the '40s and '50s. Through these promotional efforts, Imperial-Deltah has become a force in pearl jewelry.
Deltah's history can be tracked back
established a firm specializing in pearl jewelry. The business grew and it was purchased by L. Heller at the turn-of-the-century. In the '50s, Heller merged with Sperry Corp. and the company was renamed Heller-Sperry. Heller-Sperry sold Deltah to Tevia, Gilbert and Elliott Sachs in the '60s. At that time, the brothers changed the company name to Pearls by Deltah. In 1971, Pearls by Deltah was purchased by its present owners, The Bazar Group.
Joseph Gladstone found Imperial in 1917. In 1941, he named the company Imperial Pearl Syndicate. Throughout the '40s, he created brand recognition by recruiting Hollywood's finest, including Elizabeth Taylor and Rita Hayworth.
In 1969, Joseph Gladstone sold the company to Sidney Weiss, who then sold it to Waltham Watch Company in 1971. In 1977, the company was bought by its present owners, The Bazar Group.
On June 1, 1995, Imperial Pearl Syndicate and Pearls by Deltah were merged to form Imperial-Deltah, Inc. Today, we are one of the world's leading pearl companies.
Virginia Mayo ad for Deltah Pearls 1952.
The Beginning
