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It is our belief an enhanced knowledge of the cultured pearl product category results in greater sales and an increased passion for pearls.

 

 

 

 

 

 

Scientists are first to 'unlock' the mystery of creating cultured pearls from the queen conch

 

Queen Conch Cultured Pearls -- Co-Inventors

Caption: Here are Drs. Héctor Acosta-Salmón and Megan Davis, co-inventors, standing beside an aquaculture tank

at Florida Atlantic University's Harbor Branch Oceanographic Institute. The queen conch is farmed in aquaculture

tanks, and the queen conch cultured pearls in the initial harvest were grown in an aquaculture facility at HBOI. With

less than two years of research and experimentation, these scientists have produced more than 200 cultured pearls using the techniques they developed.

 

 

 

 

Queen Conch Cultured Pearl

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Florida Atlantic University is about to enter the jewelry business after patenting a process to coax sexy, pink cultured pearls from that archetypal

 Florida sea creature, the queen conch. It could be worth millions, as we’ll hear from WLRN-Miami Herald reporter Rick Stone, but the road to pearly riches is still pretty long

  Listen now

 

 

 

 

Himachal farmers discover pearls in their backyard ponds

 

It started with a check dam. Four years ago, Pandit Dinanath was at the fisheries department in Una district, Himachal Pradesh.

He was there to find out about subsidies for check dams; he wanted one on a nullah behind his house. A few days later, officials from the department visited the area.

While at the inspection, one of the officers picked up a shell from the nullah and put it in his pocket, recalled Dinanath, addressed as

Panditji by villagers. Curious, he posed a question to the officer. “You can make pearls from these mussels,” was his reply. A conversation on pearl culture followed and instead of a check dam, Panditji ended up making two ponds.
 

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Price is right for pearls this holiday

 

By Teresa Novellino

November 03, 2009

Each year, holiday sales data reveals a little-noticed statistic that is noteworthy for 4Q-ready jewelers: Shoppers often buy themselves a thing or two while playing Santa.
Given that women are the top pearl jewelry buyers for 73 percent of National Jeweler's product panelists, and since fashion magazines have gone a bit gaga over pearls lately, is a pearl-focused ladies night, or an overall push in order?
"Every person that enters the store is shown my pearl selection," one product panelist wrote. "I believe that the more I show them, the more I will sell them, and so far it's working."
Price-point perfection

Among the many panelists planning to play up lower price-point pearl jewelry this year was one who will only buy pieces under $500--also the sweet spot in terms of sales for 62 percent of panelists--

and another who advises keeping a bowl of pearl bracelets at the point of sale.
A few were aiming higher, citing Tahitians, golden South Sea pearls and estate pieces as additions for this year. Another biggie: custom pieces and redesigns of customers' old pearl jewelry (a top marketing strategy for 14 percent of panelists).

Inventory maneuvering

As for pearl inventory, responses were split between jewelers buying more and those keeping levels flat.
One jeweler cited plans to "focus on freshwater pearls, especially freshwater baroque jewelry and silver jewelry with pearls," while another was awash in unsold pearls.
"I have enough loose pearls and strands from previous overbuying in Tucson to design into fresh looks for this season and probably the year beyond," the jeweler wrote. "Sorry, wholesalers."

Merchandising mix

Many panelists mentioned the importance of wearing pearls themselves and merchandising wisely.
"I purchased a little more than last year only because I have a nice showcase of pearls on display," one jeweler on the product panel wrote.
Another combined pearl marketing with an in-store event.
"We have bought more freshwater color and [taught] an 'Ancient Oriental Art of Silk Knotting' class in October to promote pearls," the panelist wrote.
To see the complete results of National Jeweler's Product Panel survey on pearl jewelry, download

Pearls Night Out.

 


 

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