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It is our belief an enhanced knowledge of the cultured pearl product category results in greater sales and an increased passion for pearls.
Lady Gaga wears hundreds of pearls glued to her body to perform new song 'Future Love' at amfAR gala
Lady Gaga may have outdone herself by doing what possibly no one has ever done before: gluing pearls to her face. And her body.
The singer attended the amfAR benefit gala on Wednesday night–in the middle of a blizzard, it should be noted–to kick off New York Fashion Week.
Cream-colored pearls decorated her biker jacket, bikini, boots and military cap, finished with strands of tiny pearl-like beads in her hair and on her face.
Just to add a bit of color, she wore a bright pink Mac lipstick, specially created and named after her to raise money for AIDS research. Way to go, Gaga!
CPAA Debuts Educational Tool
The Cultured Pearl Association of America recently unveiled an instructive new means of helping retail associates to quickly and enjoyably learn about pearls.
JCK Staff — JCK Online, 2/6/2010 4:09:00 PM
During the AGTA GemFair Tucson, the Cultured Pearl Association of America unveiled a set of fun and educational flash cards for retail sales associates to use to boost their pearl knowledge and sales.
CPAA educational flash cards are available for $5 a pack and aim to help sales associates learn more about pearls.
A set of 60 illustrated flash cards containing pearl myths, lore, and key facts aim to make the learning process quick and pleasant. The project was self-funded on behalf of the CPAA, which is making the cards–resembling oversized playing cards in simple and attractive packaging–available to member dealers and store owners for $5 a pack. Questions include ‘What is a Biwa pearl?’, facts like ‘The birthstone for June is the pearl’, and, myths like ‘Pearls are bad luck for brides’.
To order, call the CPAA at (888) 317-3275 or visit them online at
www.cpaa.org. Alternatively, if you are present at the AGTA GemFair Tucson through Sunday, visit the CPAA booth in the AGTA Pavilion booth No. 1900.
New Sterling Collection Catalog
Pearl Blue Book amendments, Pearl Treatment Coding System and RRG Pearl Section Comments
By Martin Coeroli, President
CIBJO Pearl Commission
• The disclosure policy for
a new treatment that artificially induces color into Akoya cultured pearls
during the actual growth process. The process injects fluids into the pearl
sac
to induce varying colors that depend upon the metal used in
the fluids.
A new definition covering this treatment process is
included in the latest version of Pearl Blue Book as follows: “Colour
induced cultured pearl - a treatment inducing coloration of the cultured
pearl by injection of metal fluids in the pearl sac of a pearl oyster during
the cultivation process.
• A definition for Keshi Cultured Pearls (5.102) has been
amended as follows: "A trade term that designates a non-beaded cultured
pearl (5.136) formed accidentally or intentionally by human intervention in
marine pearl oysters such as the Akoya oyster
(Pinctada fucata 5.158), Silver/Gold lipped oyster (5.198) (Pinctada maxima 5.163) Black lipped oyster (Pinctada margaritifera 5.162), and freshwater molluscs."
• A change in the “Salt Water Cultured Pearls” Clause 4.2.8
in the Blue Book was agreed as follows: "When making reference to a
saltwater cultured pearl the words 'cultured pearl' needs to be preceded by
the word 'saltwater'."
Pearl Capitol makes appearance at AGTA
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