
Welcome! We are passionate about pearls and committed to helping you increase your share of this market.
It is our belief an enhanced knowledge of the cultured pearl product category results in greater sales and an increased passion for pearls.
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All New Crown Select makes its debut at JCK Las Vegas

A complete new collection of CS will be introduced next week at the JCK show come see it at PC-500 in the Plumb Club Pavilion
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The Diamond Principle lives on today
The Export Aquatic Marine Products
Act.
It was instituted by the Japanese government in 1953. It declared that
all cultured pearls grown outside of Japan must be Japanese-controlled.
It was designed to protect the technology as Japanese.

The Japanese policy of keeping nucleation techniques secret continues today.
The entire know-how of pearl cultivation was not to be given to anyone . Seeding was done by Japanese only, and they concealed their seeding technology very carefully.
Even windows were curtained off This recent news article shows that this policy still has relevance today.
Women's plea(Saturday, May 15, 2010)Pearl technician Adionani Salaivanua works on an oyster in Labasa. THE quality and quantity of cultured pearls produced on some local pearl farms is being hampered by the lack of technical knowledge on pearl seeding and harvesting. Women of Raviravi Village in Macuata feel their efforts at becoming successful at the business are being seriously undermined by the high costs they have to pay for Japanese experts. Japanese technicians charge around $4 for an oyster they implant with a nucleus or for harvesting a black pearl. The women who operate Navatudua Investment Limited pleaded their case when the head of the Women's Ministry, Dr Jiko Luveni, visited the village this week. Adionani Salaivanua said she learnt about implanting an oyster and harvesting pearls from a manual sent by a friend from Australia. "We can't afford the Japanese technicians because they are just too expensive," she said. "And they won't share their knowledge with us." Dr Luveni told villagers she would consider their request. However, the country's biggest pearl farmer Justin Hunter said for quality pearls, pearl farmers need the expertise of the Japanese technicians who had decades of experience having worked on millions of oysters. Mr Hunter said it would be impossible to train locals because of the low number of local oysters. "For a proper training to become good technicians a person would need to be trained on about 100,000 oysters and that would take many years," he said. "There aren't enough oysters around for that kind of training. "This is an art of the Japanese and the German and they've been doing it for many years they've become intimately acquainted with the oysters and can produce big, quality pearls. "Farmers only need training on managing pearl farms better."
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Pearls of Summer
Long strands of pearls this season’s must-have fashion accessory.

Pearls can be worn in the most
sophisticated setting or for a more casual, downtown look.
Synonymous with that which is precious and rare, pearls—and more pearls—are
this season’s fashion indulgence.
Long, loose and lots of them. Tangle them in ropes; pair them with gold or
silver chains; or intertwine with semi-precious stones. That’s the look for
pearls this season.
And the longer the better, with nothing more seductive than a bare back caressed by their luster.
Their classic beauty makes them equally appropriate for the office or the opera, with the fashion-conscious seeing fit to wear them with denim for an edgy, downtown look. And they’re perfectly packable,
so go ahead and add a strand or two—or three—to your
jewelry roll for a weekend in the country, or more exotic adventures where
you want to pump up the style quotient.
At any length, pearls are summer’s must-have fashion accessory.
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From table to medicine cabinet
Freshwater oysters-- pearls included-- key to calcium supplement created by
former U of A professor
By David Finlayson, Edmonton Journal May 8, 2010
SinoVeda CEO Yun Tam, right, with his
wife, Nuzhat Tam-Zaman,
Take freshwater
oysters containing cultured pearls and grind them up into a calcium-rich powder
that also contains other beneficial minerals.
Work a little magic with something called Pharmaceutical Platform Technology (PPT),
and you have Pearlium, the world's most advanced formula for bone health,
according to Yun Tam, president and chief scientific officer at SinoVeda.
The key to the effectiveness of Pearlium and SinoVeda's other natural-health
products is the extraction process developed by Tam, a former University of
Alberta pharmaceutical science professor, that guarantees consistent quality and
superior absorption by the body.
It's particularly important with calcium, which is not absorbed well and has to
be taken in large doses to be effective, he says.
Tam's process is so efficient that a much greater percentage of calcium reaches
the bones than in current supplements, which have to be given in large doses.
Past Pearl Education Articles Unusual Pearls Pearl Farming around The World Pearl Forums
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