The Sterling Advantage

The cultured pearl has a new sales partner who is high profile, aggressive, fashionable and very well liked. The “who” you may ask is……Sterling Silver. Matched with Pearls, sterling silver leaves behind its inexpensive craft-jewelry image. “Pearls and silver provide a vehicle for women to wear and afford pearls in a casual, fashionable way. No matter whether they’re young or old, consumers love this new look of silver.”

From Tiffany’s to David Yurman, silver is chic and respectable. Jewelers used to shy away from sterling silver, leaving it to the artsy world of crafts and Indian Jewelry. Now it is garnering the attention of the elite in jewelry.

 Some may have an aversion to this match while others clearly see and experience the advantage sterling and pearls adds to their jewelry case, not to mention bottom line. This duo became coveted and acceptable in the jewelry world when the folks at David Yurman declared this combination simply stunning. Tiffany’s is not adverse to sterling profits. 

For the designer, silver allows greater creativity without the cost. It can be bigger, bolder, longer, chunkier, funkier, young, brash and fun.  For those of us whose business is “pearls” I’d like to think we can view this as a way to introduce pearls to a new audience who might not have considered “pearls” before or at least not for sometime. The door is open for new “possibilities with pearls”.  I assert that we consider this an augmentation to our business.

This creates a marketing opportunity for the jeweler to promote sterling silver pearl jewelry.  A relatively blind item at healthy margins. Profit is not a bad word.  We have found silver to be one of the best performing categories this year.

Take a look at our silver and pearl jewelry and see if you think it may hold the key to a profitable holiday season.